Your pricing page is the foundation for driving user adoption and revenue in the crypto world. It’s the hub where potential users explore your offerings and decide which plan aligns with their needs. This guide will help you design a pricing page that resonates with Web3 and crypto audiences.
Here’s what we’ll cover:
- The essential goals of your Web3 pricing model
- A structured approach to crafting an effective pricing page
- Breakdown of key sections to drive conversions
- Practical tips for guiding users through your offerings
- Real-world examples and design considerations
Let’s get started!
Web3 & Crypto Pricing Page Template (download above)
The Building Blocks for a high-converting Web3 & Crypto Pricing Page
For the example of a pricing page we will be covering, we have created a mockup Web3 brand named Opus.
With that being said, it is important to note that each business and product is different. And while pricing pages differ most of the time, we'll guide you through the most important components that should be on every single pricing page. In this guide, we are breaking down the core principles we have accumulated through experience and giving you a downloadable guide that can benefit every single Web3 and crypto firm, regardless of the nature of their business.
[fs-toc-h2]Clear and Intuitive Pricing Tiers
Your pricing model should be simple and straightforward, catering to the needs of all your users. Whether you’re offering a free tier, a basic plan, or enterprise-level solutions, clarity is most important, especially with the industry standard being constant changes in the terminology.
Supportive Copy: Include brief details under each plan to inform users of what’s included and who the plan is best suited for. This is best done using bullet points.
Pricing Options: Give an option for longer term commitments. This way the potential clients get to save long term, and you get to reduce your churn.
Simplified Tiers: Divide your offerings into easy-to-understand tiers. Keep descriptions concise and feature high-impact bullet points.
Call to Actions (CTAs): Make sure the CTAs are clear for each pricing tiear, and the users know exactly what the next steps are in case they convert.
[fs-toc-h2]Social Proof
Building trust is crucial, especially in the decentralized space. Include logos of reputable companies or platforms you integrate with to boost credibility.
Logos: If you are providing a solution for businesses (B2B), using logos of reputable clients can boost trust in your product.
Testimonials: Displaying user testimonials can further solidify trust in your offerings.
A great way to increase trust is by following the broad > narrow narrative. Start by showing logos of clients, or integrations right after the pricing plans. If the potential clients require more context, then a good placement for testimonials would be right after breaking down the features comparison.
[fs-toc-h2]Visual Representation (Optional, yet Effective)
Visual aids can be a game-changer for complex products, helping users understand what different tiers have to offer at a glance. Incorporate interactive elements that allow users to explore various options visually.
Interactive Diagrams: Consider using visuals that highlight differences between plans as users click through options.
Multiple studies show that the human brain processes images 60,000 times faster than text, and about 90 percent of information transmitted to the brain is visual. For that reason, the phrase "A picture is worth a thousand words" remains true, and holds stronger than ever.
This approach, however will not be a perfect fit for every product, but is still a great way to show the users exactly what they will be getting if they decide on going with a plan.
[fs-toc-h2]Compare Plan Features
This section should offer a detailed breakdown of what each plan includes, therefore it is of highest importance to not overwhelming the users. A well-structured comparison table can make all the difference, so let's dive into effective presentations methods.
[fs-toc-h2]Strategies for Effective Compare Sections
Being the most content heavy section of the page, companies must think through the content they want to present to their visitors.
- Consistent Plans & CTAs: Ensure the Plans and CTAs are same as in the Pricing Plans section.
- Increase Conversions: Make the Row with the CTAs visible at all times by making it sticky.
- Segmented Features: Group similar features together to provide clarity on what users can expect from each plan.
- Highlight Key Features: Use bullets, icons, or numbers to show what each tier includes
- Show 15-20 Rows: No need for a long scroll. If the potential client is interested to see more features, give him an option to see all features on click of a button.
- Tooltips for Context: Include hover-over details to offer more information without cluttering the design. After all, clients needto know what they are paying for.
[fs-toc-h2]FAQs: Addressing Common Concerns
The FAQ section is indispensable for addressing potential customer questions and objections, especially around pricing, payment options, and features. While it is a common misconception that FAQ will help you in terms of SEO (We have never experienced pricing pages rank high in Google), it is still incredibly important to ease the load on your Sales team.
- User-Centric Questions: Include questions that help users make decisions like “How does the pricing affect existing users?” or “Can I switch plans later?”
- Expandable Accordions: Allow users to explore only the answers they’re interested in by using accordion-style drop-downs.
[fs-toc-h2]Consistent and Strategic CTAs
A strong call-to-action is vital in converting visitors into users. And if you wonder why one would need a footer CTA on the pricing page, it's fairly simple — If the visitors have gone through the content of the whole page and haven't converted, they likely won't. And that is exactly why giving them that one last nudge is so important. So let's go over what will make that nudge increase your chances to convert:
- Persistent CTA Banner: Here the main thing is consistency. Keeping the button(s) visible as users scroll, will help them act whenever they feel they are ready.
- Final Push: The CTA must emphasize value, and the best thing to do is give a presumably free value on user action. Good examples of CTAs are "Book a Demo" and "Try for Free." These CTAs are so easy great guides as they are so easy for the users to click. There is 0 commitment for the visitors for something that may bring enormous value to them. All they have to do is reach out and grab the value.
What's Next?
You reached this point, and that means that now you are ready to design your very own pricing page. Yes, this is a CTA of the article. We invite you to take action, use the strategies we taught you in this article and create a high conversion pricing page for your future clients.
Conclusion
Your Web3 & Crypto Pricing Page is the one point of contact your website will most often use to help your business with it's revenue growth. After all, pricing pages are more often than not the second most visited pages after Home Page in B2B websites. It holds the power to transform visitors into paying customers, but also to turn your business into a failure if used improperly.
So, give the pricing page the respect it deserves and don't forget that as your business changes, so must your pricing page. With that being said, make sure to focus on your visitors, instead of yourself.
Help them find answers they are looking for, guide them to take actions, and you'll do just fine.