Back in the Room with the Webflow Community
This week I had the chance to represent Tilipman Digital at Flow Conf 2025 in Niš. It’s been a while since I’ve felt this kind of energy in a room full of people who live and breathe Webflow. Being there in person changes everything. You don’t just hear what people are saying, you actually get the context behind it. You get to talk through pain points, challenge assumptions, and share stories that don’t make it into case studies or LinkedIn posts.
It was incredible to reconnect with familiar faces and meet new ones, including Ran Segal, someone who’s influenced a generation of designers and Webflow developers.
There were also strong talks on both marketing and the operational side of scaling an agency.
More than anything, Flow Conf reminded me why community matters, why we show up, and why we keep building.
And this was just Day 1.
Speaker Lineup and Day 1 Themes
Day 1 brought together a strong mix of voices from across the Webflow and no-code space. We heard from:
- Misa Vuckovic & Sara Stojmenovic (Flow Ninja),
- Sïmon Sineback,
- Filip Geschwandtner (21shares),
- Ran Segal (Flux Academy),
- Julian Galluzzo (Memberstack),
- Ziga Fajfar (Flowout),
- Mason Poe (Edgar Allan),
- Guy Yalif (Webflow)
Each speaker brought a different perspective, from marketing to design, development, and the realities of running and scaling an agency. The topics varied, but the throughline was clear: the Webflow ecosystem is maturing, and so is the thinking around conversion rate optimization. And those who understand the strategy behind the work, not just how to build but why, are the ones shaping where it goes next.
Not every talk hit the same, and that’s part of what makes it interesting.
People We Reconnected With (and Met for the First Time)
Beyond the talks, the best part of the day was reconnecting with friends and collaborators. I had a chance to catch up with folks from Flow Ninja, Flowout, Reload, Tonik, Digidop, and Memberstack, all people we’ve either worked with or grown alongside in this space.
I also got to meet and talk with Ran Segal, Mason Poe, and Julian Galluzo, three people whose work has shaped how we think about design, development, and storytelling. That alone made the trip worth it.
And I finally met Kamran Imtiaz in person after what feels like ages of LinkedIn messages and mutual admiration from afar. These are the moments that make this more than work. They make it a shared journey.
Talks That Sparked Ideas
Many of the talks validated the impact of design on marketing strategy, especially when tied to positioning. Misa and Simon for example talked about Marketing and a lot of ideas reinforced how critical SEO for tech startups has become, especially as traditional qualification models lose ground, leads become independent the buyer journey and emerging AEO trends.
One of the talks that really resonated with me was from Simon Sineback. His perspective on the decline of traditional MQLs and the rise of "ghost personas" sent me down a late-night rabbit hole of searches and note-taking. It wasn’t just a good talk, it pushed me to rethink how we frame intent and qualify leads, especially for the kinds of clients we serve.
And then, meeting Ran Segal. For anyone in the Webflow space, he’s been a north star. We spoke one on one, and I also got to hear him reflect on his journey, how he never tied himself to any single tool, stayed open to experimentation, and navigated countless “tool is dead” moments. That mindset is what’s kept him relevant. Seeing him live brought a lot of that full circle. He’s influenced how I think, and how many of my peers work.
What This Means for Tilipman Digital
Day 1 surfaced a few clear directions for where to take the brand next.
As a Webflow Development Agency, we know how to build strong brands for clients, but this event gave me clarity on how to position and communicate our own. It helped shape the marketing direction we should be pursuing, especially in how we present our value and speak to the type of clients we want to work with.
Reconnecting with the community became more than a tool to staying visible. It gave us sharper context for where we fit in, what others expect from us, and how to keep Tilipman Digital moving in the right direction (or pivot).
Wrapping Day 1
Huge credit to the Flow Ninja team for making this event happen. Pulling off something of this scale in Niš and doing it with style is no small feat.
Grateful to everyone who shared their time, ideas, and presence today. Already looking forward to what Day 2 brings.
And yes, there’s a good chance we'll be sharing more reflections as the week unfolds, and using what we learn to keep sharpening how we show up for our clients and partners.