Before jumping into a website project, understanding the available pricing options ensures you choose a plan that aligns with your project's requirements and budget and that you're setting yourself for success. So if you're building your site with Webflow, we've made this article to keep you informed on the latest updates on the platform's pricing.
This guide provides an in-depth look at Webflow's pricing as of December 2024, covering the site plans, the workspace plans, and all the add ons to help you make an informed decision.
Understanding Webflow's Pricing Structure
Webflow offers two primary types of plans: Site Plans and Workspace Plans. Each serves distinct purposes and caters to different user needs.
As we explore Webflow's pricing, it’s worth noting that understanding the platform’s capabilities can provide valuable context in terms of what you are paying for. You can read about Webflow's features and everything it has to offer to fill in the gaps while you assess its pricing options.
Site Plans
Site Plans are designed for individual websites. They enable you to connect a custom domain, access hosting services, and utilize various features based on the selected tier. These plans are ideal for users who want to publish and host their websites directly through Webflow.
Workspace Plans
Workspace Plans focus on collaboration and project management within the Webflow environment. They allow teams to work together on multiple projects, offering features like code export and enhanced staging capabilities.
These plans are particularly beneficial for agencies, freelancers, and teams managing several projects simultaneously.
Detailed Breakdown of Webflow's Site Plans
Webflow's Site Plans are categorized into two main types: General Plans and Ecommerce Plans. Each category offers various tiers to accommodate different project needs ad platform features.
General Site Plans
These plans are suitable for blogs, portfolios, and business websites that do not require e-commerce functionality.
- Basic Plan
- Cost: $14/month (billed annually) or $18/month (billed monthly)
- Features:
- Custom domain connection
- Up to 100 static pages
- 50 GB bandwidth
- 500 form submissions per month
- Ideal For: Simple websites without a content management system requirement.
- CMS Plan
- Cost: $23/month (billed annually) or $29/month (billed monthly)
- Features:
- All Basic Plan features
- 20 CMS collections
- 2,000 CMS items
- 1,000 form submissions per month
- Site search functionality
- Ideal For: Content-driven sites like blogs and news outlets.
- Business Plan
- Cost: $39/month (billed annually) or $49/month (billed monthly)
- Pricing and CMS Items: The Business Plan includes up to 10,000 CMS items. If your project requires more CMS items, Webflow offers scalable solutions, but additional costs may apply depending on the level of scalability you need.
- Features:
- All CMS Plan features
- 40 CMS collections
- 10,000 — 20,000 CMS items
- 2,500 form submissions per month
- 100 GB bandwidth (If your site exceeds this limit, additional bandwidth can be purchased, and the cost will depend on your usage needs.)
- Form file upload capability
- Ideal For: High-traffic websites requiring advanced features and increased capacity.
- Enterprise Plan
- Cost: Custom pricing
- Features:
- Tailored solutions for large-scale projects
- Advanced security and compliance
- Dedicated customer success manager
- Ideal For: Organizations with specific needs that exceed standard plan offerings.
Ecommerce Plans
These plans are tailored for online stores and businesses requiring e-commerce capabilities.
- Standard Plan
- Cost: $29/month (billed annually) or $42/month (billed monthly)
- Features:
- All CMS Plan features
- E-commerce functionality with up to $50K annual sales volume
- 2% transaction fee
- 500 items
- Ideal For: New e-commerce businesses with moderate sales expectations.
- Plus Plan
- Cost: $74/month (billed annually) or $84/month (billed monthly)
- Features:some text
- All Standard Plan features
- Up to $200K annual sales volume
- No transaction fees
- 1,000 items
- Ideal For: Growing businesses aiming to scale their online sales.
- Advanced Plan
- Cost: $212/month (billed annually) or $235/month (billed monthly)
- Features:
- All Plus Plan features
- Unlimited annual sales volume
- 3,000 items
- Ideal For: Established businesses with high sales volumes and extensive product catalogs.
Exploring Webflow's Workspace Plans
Workspace Plans are designed to facilitate collaboration and project management within teams. They are categorized based on the nature of the team: Teams and Freelancers or Agencies.
For Teams
- Core Plan
- Cost: $19/seat per month (billed annually) or $28/seat per month (billed monthly)
- Features:
- Up to 10 unhosted sites
- Team collaboration tools
- Basic roles and permissions
- Ideal For: Small teams managing a limited number of projects.
- Growth Plan
- Cost: $49/seat per month (billed annually) or $60/seat per month (billed monthly)
- Features:
- Unlimited unhosted sites
- Enhanced roles and permissions
- Advanced collaboration tools
- Ideal For: Medium to large teams managing multiple projects or scaling operations.
- Enterprise Plan
- Cost: Custom pricing
- Features:
- Custom permissions and roles
- Unlimited scalability
- Priority support and training
- Dedicated account management
- Ideal For: Enterprises with large-scale web design needs or strict compliance requirements.
For Freelancers or Agencies
- Freelancer Plan
- Cost: $24/month (billed annually) or $32/month (billed monthly)
- Features:
- Up to 3 unhosted sites
- Basic client billing options
- Standard staging and sharing tools
- Ideal For: Freelancers just starting to work on smaller projects for clients.
- Agency Plan
- Cost: $42/month (billed annually) or $54/month (billed monthly)
- Features:
- Unlimited unhosted sites
- Advanced client billing and handoff tools
- Team collaboration features
- Ideal For: Established agencies juggling multiple projects and clients.
Workspace Seat Add ons
Webflow's renewed workspace seat structure offers a flexible way to manage team roles and costs. With three distinct seat types introduced, companies can customize their setup based on the specific needs of their team members:
- Full Seat
- Cost: $39/month per seat, billed annually.
- Capabilities: Full design and administrative access, allowing users to create complete sites and manage settings.
- Limited Seat
- Cost: $15/month per seat, billed annually.
- Capabilities: Ideal for team members focused on content editing or building pages using pre-developed components.
- Free Seat
- Cost: $0/month per seat.
- Capabilities: Provides access for reviewers and commenters directly from the team page.
This tiered pricing structure ensures teams only pay for the features they use. For example, a company needing a developer, a designer, a content editor, and a QA reviewer can allocate:
- 1 Full Seat for the developer to handle site building and component development.
- 2 Limited Seats for the designer to craft pages using existing components and the editor to update content.
- 1 Free Seat for the QA reviewer to provide feedback.
This approach avoids unnecessary expenses by tailoring the plan to team roles, enabling efficient collaboration without requiring multiple full-featured plans. It's a cost-effective solution that scales with the diverse needs of modern teams.
With the new seat add on introduction, people have been left confused in terms of what it means for them. If you're one of them, we encourage you to watch Nelson's explainer video on the workspace plan add ons.
Pricing of Webflow's Add-ons
While Webflow’s plans come with many built-in features, some advanced functionalities are available as add-ons, allowing users to further customize and optimize their websites.
Here’s a breakdown of three key add-ons and their associated costs:
Analyze Add-on
The Analyze add-on pricing is tiered based on monthly sessions, meaning thatyour plan scales with your needs:
- 10,000 sessions: $29/month
- 25,000 sessions: $49/month
- 50,000 sessions: $79/month
- 100,000 sessions: $149/month
- 250,000 sessions: $199/month
- 500,000 sessions: $299/month
- Custom pricing available for Enterprise plans requiring more than 500,000 sessions.
Optimize Add-on
- Base plan:
- Cost: $299/month
- Features:
- A/B testing
- Personalization
- AI Optimize features
- Enterprise plan:
- Cost: Custom pricing
- Ideal for: Larger optimization needs
Localization Add-on
Available for paid Site plans (excluding Ecommerce plans):
- Essential Plan
- Cost: $9 per locale per month
- Features:
- Up to 3 locales
- Includes machine translation
- CMS localization
- Static pagelocalization
- Localized SEO
- Style localization
- Advanced Plan
- Cost: $29 per locale per moth
- Features:
- All in Essential +
- Up to 10 locales
- Asset localization
- Localized URLs
- Automatic visitor routing
Additional Costs to Consider
While Webflow’s pricing plans cover a lot and include free options too, there are a few additional expenses that might come into play:
- Custom Domains: Not included in Webflow’s plans, so you’ll need to purchase your domain separately through a registrar like Google Domains or Namecheap.
- Custom Integrations: If your project requires specific third-party integrations not natively supported by Webflow, you might need to pay for external tools or APIs.
- Custom Code: For advanced customizations, you might need to hire a developer or work with someone proficient in HTML, CSS, and JavaScript.
Who Should Use Webflow?
Webflow's pricing is best suited for:
- Design-Driven Creatives: If you value flexibility and precise control over your site’s design, Webflow’s plans cater to that need.
- Small to Medium Businesses: The simplicity of all-in-one pricing with built-in hosting makes it a great choice for businesses looking for reliable performance without juggling multiple providers.
- Agencies and Freelancers: Workspace plans allow for efficient collaboration, billing, and project management.
- Enterprises: Enterprise plan allows you to scale your site without the need to worry about items such as security that might be a blocker in your progreess.
How Does Webflow Pricing Compare to Competitors?
Webflow sits in a middle ground between low-cost platforms like Wix or Squarespace and high-flexibility options like WordPress.
Its pricing reflects the balance between offering a powerful design tool and the simplicity of managed hosting.
- More Expensive Than Basic Builders: Compared to Squarespace, Webflow’s advanced plans are costlier. However, the level of control and professional-grade tools justifies the higher price for certain users. To get a better understanding of the prices within the market, we recommend to explore how Webflow's pricing compares to Wix.
- Simpler Than WordPress: WordPress might offer cheaper hosting and themes, but compared to Webflow's ecosystem, WordPress's need for additional plugins and maintenance can make the overall cost unpredictable.
Final Words
Webflow’s pricing model is clear and transparent, making it easy to pick the right plan based on your goals. Whether you’re a solo entrepreneur, a design agency, or a growing business, there’s a plan tailored to your needs.
While Webflow might seem more expensive upfront, its comprehensive feature set, integrated hosting, and ease of use can save time and effort in the long run, making it a solid investment for serious website projects.
If this sounds good and you are eager to give Webflow a shot, make sure to check out our Webflow Development Services. We live and breathe Webflow, and we are ready to guide you through your perfect website-building process.