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Blockpeer Finance

Trade Assets, Tokenization, & Digital Asset & Fiat Accounting

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Web3

The Challenge

Blockpeer’s website was originally built with React, but it had a complex structure that no longer suited the company's evolving product and market positioning. The existing site lacked clarity in its messaging, had poor navigation, and suffered from several SEO and technical issues that hindered visibility and engagement.

Key Challenges:

  • SEO Challenges: Blockpeer had not set up Google Search Console, leaving the website without crucial SEO data and insights, resulting in zero monthly visits.
  • Cluttered User Experience: The design and layout were difficult for users to navigate, making it harder for them to find relevant information quickly.
  • Irrelevant Features: The site contained unnecessary features, such as Webflow’s e-commerce functionality, which added complexity and didn’t align with Blockpeer's core product offering.

These combined issues led to missed opportunities for engagement and conversions.

Visit Website

Softwares

Figma
Adobe After Effects
Webflow

Services

Visual Identity
Web Design
Motion Graphics
Webflow Development

Deliverables

Motion Graphics
Web Design
Webflow Development
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Project Goals and Objectives

Our goal was to overhaul the website to reflect Blockpeer’s evolving product direction and improve user engagement, SEO visibility, and brand perception. The project objectives included:

  1. Simplify Messaging: Refine the messaging to clearly communicate the platform’s value proposition.
  2. Improve User Experience: Simplify the navigation and redesign the site for a more intuitive user journey.
  3. Strengthen SEO: Set up Google Search Console, optimize technical SEO, and improve search engine visibility.
  4. Modernize Design & Branding: Update the visual design to better reflect Blockpeer’s role as a leader in blockchain and finance.
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The Approach

To address these challenges, we implemented a strategic redesign and technical improvements across the site.

SEO Foundation & Google Search Console Setup

  • We set up Google Search Console to enable ongoing monitoring and improvement of SEO performance.
  • We optimized the website’s technical SEO, including semantic HTML, meta tag optimizations, and mobile optimization, ensuring the site was more crawlable and accessible to search engines.

Website Redesign

  • We focused on simplifying the design to improve user engagement. The navigation was restructured to make it easier for visitors to find what they were looking for, and the design was updated to create a more modern, user-friendly experience.
  • Mobile-first optimization was implemented to ensure that the site performed well across all devices, which is crucial for SEO rankings.

Messaging & Branding

  • We worked on simplifying the messaging to highlight Blockpeer’s core products: Blockpeer Books, Blockpeer Trade, and Blockpeer Cliq. Each product's unique value was clearly communicated, making it easier for users to understand the platform’s benefits.
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Outcome

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The redesigned website has provided Blockpeer with a user-friendly platform that more effectively communicates their value proposition and aligns with their business goals. Here are the key results:

  1. Improved User Engagement:
    • After the redesign, the site recorded a 42.76% scroll depth and 1.2 minutes of active time per visit, indicating higher engagement and deeper interaction with the content.
  2. SEO Improvements:
    • The Google Search Console setup provided important insights, allowing for better tracking and optimization of SEO efforts.
    • While the site initially had close to zero monthly visits, the SEO optimizations and the Google Search Console setup have laid the foundation for organic traffic growth. While traffic is still building, the foundational SEO work and improved user engagement metrics are poised to drive increased organic traffic in the coming months.
  3. Streamlined User Journey:
    • The redesigned site made it easier for visitors to understand Blockpeer's offerings, with simplified messaging and navigation that guided users toward key actions, improving the overall user journey and reducing bounce rates.
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Summary of Key Changes:

  • Simplified Messaging: Refined messaging to clearly communicate the value of Blockpeer’s platform.
  • Improved User Experience: Simplified navigation and modern design to enhance user engagement.
  • SEO Foundation: Set up Google Search Console and optimized technical SEO for better search visibility.
  • Visitor Engagement: Achieved 42.76% scroll depth and 1.2 minutes of active time, indicating stronger user interaction.
  • Responsive Design: Fully optimized for mobile-first indexing and improved performance on all devices.
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Feedback from the Client

Venkatesh Rengarajan Muthu

Venkatesh Rengarajan Muthu

Co-Founder & CEO @Blockpeer

Since the site was redone, we have been approached with interest more than ever before, which gives us a competitive edge. We are taken as more serious and professional player within the market.

Conclusion

The website redesign and SEO improvements have set Blockpeer up for long-term success by improving user engagement, visibility, and conversion potential. The site now clearly communicates Blockpeer's value proposition and provides a streamlined user experience that will support their growth in the blockchain and finance sectors.

The improvements in user engagement metrics and the establishment of a solid SEO foundation are already showing results, positioning Blockpeer for continued growth and success.

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