TH32ND
Educational Platform for Reels Production
Overview
TH32ND is a video production company that has two business streams:
- A high end video production that is focused on high profile fashion brands such as Vogue, Zara, Farfetch, Bershka, Uniqlo, Carolina Herrera, Paco Rabane, and Diesel to name a few.
- Educational route dedicated to teaching young talents the skills necessary to execute the “raw” video production, a style that is iconic to the company
The CEO & creative director, Vitaliy Avanesov approached Tilipman Digital with a request to redesign the website in a “stylish, yet minimalistic way.” Hence we embarked on the journey in pursuit of “less is more."
Softwares
Services
DELIVERABLES
Project Goals & Objectives
After concluding the brief, we realized that the goal of the site is not to attract traffic, or to warm up the leads. All the leads that land on the site are already warmed up through the founder’s instagram, hence the site is used as the bottom of the funnel where the conversions actually happen.
The only key performance indicator (KPI) set was the visual appeal of the new website that had to match the founder’s taste together with optimizing it for conversions.
Web Design
The process of web design included 3 design versions – two hero section designs to generate the brand feel decision, and one Frankenstein's monster in which we used the best of both worlds plus some minor adjustments to polish the new founded style.
At the end of the project, the client has received a stylish website, combining the best of two worlds through mixing minimalism and brutalism. The concluded work resulted in a high converting website delivered at record times.
