The Accountant Quits
The Accountant Quits: From Podcast to Profit-Driven Web3 Brand
The Challenge: Scaling a Financial Education Brand Beyond a Podcast
The Accountant Quits started as a small podcast teaching finance professionals about crypto and digital assets. As the audience grew, the brand needed a website that could grow too.
The old WordPress site was slow and hard to manage. It didn’t show the real value of the brand or match its new goals. The team wanted something modern, fast, and simple to update.
They had clear goals:
- Refresh the brand for a Web3 audience.
- Launch a full online academy.
- Improve how users move through the site and sign up.
- Create space for future courses and a growing community.
The goal was to turn a podcast into a real Web3 education platform that could bring in more visitors and students.
Softwares
Services
Deliverables
Our Solution: Building a Scalable Webflow Platform
We rebuilt The Accountant Quits website in Webflow. The goal was to make it fast, flexible, and easy to grow.
Migration and Setup
We moved the old WordPress site to Webflow. The new setup made the site faster, simpler to manage, and ready for new content.
We used:
- Finsweet Attributes to filter podcasts, tools, and articles so users can find what they need easily.
- Formly for smooth multi-step forms.
- FormSpark and Botpoison to reduce spam and block bots.
- Zapier and Make to connect Webflow with the client’s CRM and other tools, saving time every week.
The new CMS lets the team add content, cohorts, and resources without needing a developer.
Rebranding for Web3 Professionals
We gave the brand a new look and feel that speaks to finance professionals in the crypto space. The logo and color system blend the precision of accounting with the energy of Web3. The result is a modern, clear, and confident identity that builds trust with visitors.
New Learning Products
We helped The Accountant Quits evolve from a single podcast into a full education business. Each academy page was built as a conversion-focused product page that attracts, educates, and converts different audience segments.
Crypto Accounting Academy
Built for accountants and finance leaders entering the crypto space. This program positioned the brand as the go-to learning hub for those transitioning from traditional finance to Web3.
Crypto Treasury Management Academy
Designed for CFOs and treasury teams managing tokens and digital assets. It helped expand the brand’s reach to enterprise-level professionals, driving higher-value enrollments.
Crypto Accounting Accelerator
A short, company-focused training that opened a new B2B revenue stream. It allowed accounting firms and startups to train their teams faster, creating recurring demand.
Together, these programs turned The Accountant Quits into an actual business with a plan to drive revenue. Each page is designed for clarity, trust, and conversions. The outcome is simple: increase the volume of sign-ups, keep the revenue consistent, and position the brand as the leader in crypto finance education.
Community Platform
We added a community area where students and finance professionals can connect, share ideas, and keep learning. This keeps people close to the brand even after the course, turning one-time learners into long-term advocates.
The Results: 500% Growth and New Revenue Streams
After the redesign, The Accountant Quits saw strong growth:
- 500% increase in website traffic.
- New revenue streams through courses and memberships.
- First team hires to handle expansion.
- Better user experience that boosted signups and engagement.
The new site is fast, simple, and built to scale. It keeps growing with new courses and community features. What began as a podcast is now a full Web3 education platform that attracts learners and drives real results.
Feedback from the Client
Umar Mallam Hassam
Tilipman Digital helped us grow website traffic by 500% and unlock new revenue streams through our online academies. The redesign changed how users interact with our brand. It now drives revenue month over month.