Bland AI
Bland AI: A High-Speed Revamp That Drove 35% More Traffic Post-Series B
Scaling Bland AI’s Web Presence at Hypergrowth Speed
Bland AI is the fastest-growing company in its space, going from pre-seed to Series B in just 10 months. As they secured their latest funding round, they needed a website that could match their rapid growth.
They came to us with an urgent request: a full landing page redevelopment within a week—complete with complex animations.
What started as a single project quickly expanded into multiple critical phases:
- Redesigning their resource center for better scalability
- A post-launch emergency revamp when conversions dropped, with a 24-hour turnaround
- Scaling ~60 SEO landing pages for commercial keyword coverage
At every stage, our job was the same: move fast without breaking anything.
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The Challenge: High Growth, Tight Deadlines, and Expanding Scope
Bland AI was evolving. In less than a year, they went from pre-seed to being backed by Y Combinator to Series B, transforming from an early-stage startup into a market leader in AI infrastructure.
Their website needed to change just as quickly.
As they scaled, new priorities emerged:
- Brand elevation: The visual identity needed to reflect their new positioning as an enterprise-ready AI platform serving major brands
- Content velocity: Their resource center was a major traffic driver, but the team wanted to publish faster to capitalize on their market momentum
- Market coverage: They identified opportunities to capture high-intent commercial searches where prospects were actively evaluating solutions
- Conversion optimization: With traffic growing, they wanted to ensure visitors had clear pathways to engage with the product
Each phase of this project was about building systems that could scale with their business velocity, ensuring their digital presence kept pace with their growth trajectory.
Our Approach: Rapid Execution Under Pressure
Scalable Resource Center for Content Velocity
Bland's resource center was driving significant organic traffic, and they wanted to accelerate their publishing cadence to maintain competitive advantage. We restructured the CMS to give their marketing team full autonomy, creating flexible templates, optimizing technical SEO foundations, and building a content categorization system that improved discoverability.
The result: their content team could publish 3-4x faster, turning content into a sustainable competitive moat.
24-Hour Conversion Optimization Sprint
After launch, the new landing page underperformed the previous version on conversions. Bland wanted to improve the path to action fast, so we executed a conversion optimization sprint. We added more contextual CTAs at natural decision points, implemented new design, streamlined the conversion flow to reduce friction, and strengthened trust signals throughout the experience.
The optimizations went live within 24 hours and conversion rates exceeded pre-launch benchmarks.
SEO Landing Page Scale: ~60 Pages for Market Coverage
Based on keyword research and competitor analysis, there were identified ~60 high-value commercial keywords across industries, use cases, and competitor alternatives where Bland had the opportunity to capture additional market share.
Rather than creating 60 one-off pages, we built a scalable template system with consistent page architecture, dynamic content blocks, and strategic internal linking. With Bland's strong domain authority and the technical SEO foundation already in place, these pages are positioned to expand their organic search footprint in commercial queries.
"Tilipman Digital rebuilt our site across multiple iterations and kept the process tight. They communicate proactively, and are now helping us scale around 60 SEO landing pages."
— Ethan Clouser, Head of Marketing @Bland AI
Project Phases
Phase 1: Landing Page Sprint + Resource Center Build
The initial brief was urgent: redevelop a high-traffic landing page with complex animations within a week. Midway through, the scope expanded to include the resource center rebuild.
We developed both in parallel to ensure a cohesive launch:
- Landing page: Translated Figma designs into Webflow with performance-optimized animations and mobile-first responsiveness
- Resource center: Restructured the CMS to enable marketing-driven publishing without engineering dependencies
The combined launch delivered both the polished brand experience Bland needed for their Series B announcement and the infrastructure to accelerate content velocity.
Phase 2: Full-Site Conversion Optimization (24 Hours)
Traffic was strong post-launch, but conversion tracking revealed friction. Visitors were engaging but not converting at expected rates.
The core issue: the site wasn't guiding users toward clear next steps. Content and product pages ended without obvious calls-to-action, and the path from awareness to demo request wasn't intuitive.
We executed a rapid site-wide optimization focused on removing conversion friction and clarifying the user journey. The changes went live within 24 hours, and conversion rates normalized within two days.
Phase 3: Expanding Organic Search Footprint
To support Bland's continued growth, we're scaling ~60 landing pages targeting high-intent commercial searches across industries, use cases, and competitor alternatives.
These pages recently went live and are designed to capture untapped commercial keyword opportunities identified through competitor analysis. Given Bland's strong domain authority, established topical authority in AI voice infrastructure, and the technical SEO foundation we built in earlier phases, these pages are positioned to expand their organic search presence in commercial queries.
The Result
The Result
Our Webflow development agency delivered a web presence that could scale with Bland's hypergrowth trajectory.
Every page aligned with their evolving brand. Every interaction was optimized for performance. Every system was built to reduce dependencies on engineering while maintaining quality.
The impact:
- 35% increase in organic traffic from ideal customer profiles (validated via Google Search Console) following the resource center rebuild and technical SEO improvements
- Conversion rates recovered and exceeded pre-launch benchmarks after the 24-hour optimization sprint
- 3-4x faster content publishing velocity through CMS systems that eliminated engineering dependencies, giving Bland's marketing team a sustained competitive advantage
- Featured on landbook.com and other design showcases, strengthening brand perception and credibility
- ~60 commercial landing pages deployed to capture buyer-intent keywords across industries, use cases, and competitor alternatives, expanding Bland's organic search footprint
Feedback from the Client
Dimitrije Gujanicic
Tilipman Digital delivered the site at record speed — right in time for our Series B announcement. Since the revamp, we’ve seen a 35% increase in organic traffic from ICPs and stronger conversions across the board. The new messaging and UX made a clear difference.
Conclusion: A Website Built for Growth, Not Just Traffic
Bland AI didn't just need a website update. They needed a development partner who could move at their speed.
Through rapid execution, a flexible approach, and seamless collaboration, we built a site that could scale with their business—without slowing them down.
Their growth isn't stopping, and now, their website isn't either.
For more examples of effective AI website design, check out our article showcasing Best AI Website Examples.