Bland AI
Platform for making Ultra realistic AI Phone Calls
Scaling Bland AI’s Web Presence at Hypergrowth Speed
Bland AI is the fastest-growing company in its space, going from pre-seed to Series B in just 10 months. As they secured their latest funding round, they needed a website that could match their rapid growth.
They came to us with an urgent request: a full landing page redevelopment within a week—complete with complex animations.
At first, it was a straightforward development project under pressure. But as their needs evolved, so did the scope.
What started as a single project quickly expanded into two more critical phases:
- Redesigning their resource center for better scalability.
- A post-launch emergency revamp when conversions took an unexpected dip—with a 24-hour turnaround.
At every stage, our job was the same: move fast without breaking anything.
Softwares
Services
Deliverables
Challenges: High Growth, Tight Deadlines, and Expanding Scope
Bland AI wasn’t just growing—it was evolving. In less than a year, they went from pre-seed to being backed by Y-combinator to Series B, transforming from an early-stage startup into a market leader in AI infrastructure.
But their website didn’t reflect that evolution.
While functional, it no longer communicated the sophistication of their product or the credibility of their brand. The site needed to:
- Visually align with their position as an industry leader
- Scale with their rapidly expanding content and audience
- Showcase their product maturity with refined UX and interactions
Each phase of this project was about building for the next stage of growth—ensuring Bland AI’s digital presence kept up with their business.
Our Approach: Rapid Execution Under Pressure
Speed Without Compromise
- Developed a fully animated landing page in Webflow under a week.
- Ensured pixel-perfect implementation with seamless interactions.
- Optimized for performance, accessibility, and smooth animations.
Scalable Resource Center
- Built a CMS-powered content hub to support ongoing resource expansion.
- Improved SEO structure, filtering, and internal linking for discoverability.
- Designed for long-term flexibility, allowing easy updates without dev work.
24-Hour Conversion Recovery
- Identified conversion drop-off points and implemented rapid optimizations.
- Adjusted key UX elements to reduce friction and improve engagement.
- Restored conversion rates within a single day post-launch.
Our Approach: Scalable Solutions for a Moving Target
Phase 1: Landing Page Expanded by Resource Center Development
Bland AI’s first request was urgent: redevelop a high-traffic landing page with complex animations—within a week. But midway through, they expanded the scope.
Their resource center—a key part of their content strategy—wasn’t structured for growth. Rather than waiting until after the landing page launch, we built both in parallel to ensure a seamless rollout.
For the landing page, we:
- Translated Figma designs into Webflow with pixel-perfect accuracy
- Optimized animations for smooth, high-performance interactions
- Ensured fast load times and scalability under high traffic
For the resource center, we:
- Enhanced their existing CMS-powered structure for a more scalable content management
- Optimized SEO architecture for better discoverability
By developing both simultaneously, we ensured a cohesive, scalable digital presence—delivering a polished experience at launch.
After celebrating the launch, we realized that what we thought was a "high-performing" website was performing well only in terms of vanity metrics, traffic.
The website was not converting as well as we have hoped it would.
Phase 2: Full-Site Revamp for Better Conversions
After launch, we reviewed the data. Traffic was strong, but conversions were underperforming. The site needed clearer pathways to action.
Within 24 hours, we executed a full-site revamp:
- Added more CTAs to guide users toward key actions.
- Reworked user flows for a more direct conversion path.
- Integrated subtle animations to improve engagement without slowing performance.
The result was a site built for growth. Every update was designed to turn passive visitors into active users, ensuring the site performed as well as it looked.
Collaboration Spotlight: Fictive Kin
To execute at this speed, collaboration was key. Fictive Kin led the design, ensuring every page aligned with Bland AI’s evolving brand.
Our Webflow Development Agency on the other hand focused on fast, precise Webflow development, making sure every interaction worked seamlessly, animations were optimized, and the final product matched the design—without trade-offs in performance.
Together, we delivered a fully realized digital presence that evolved with Bland AI’s growth.
Feedback from the Client
Dimitrije Gujanicic
The quality of our site speaks for itself. The website was developed on record time, and the team made sure we’re always looped in with daily progress reports. Overall, it is a pleasure to work with Tilipman Digital.
The Result
- Improved conversion rates, turning high traffic into real business impact.
- Stronger brand perception, with the site featured on multiple design showcases such as landbook.com.
- A scalable content hub, structured for continuous growth.
- A successful Series B launch, with a website that matched their momentum.
Conclusion: A Website Built for Growth, Not Just Traffic
Bland AI didn’t just need a website update. They needed a development partner who could move at their speed.
Through rapid execution, a flexible approach, and seamless collaboration, we built a site that could scale with their business—without slowing them down.
Their growth isn’t stopping, and now, their website isn’t either.