Vloxq CPQ
Simplifying Messaging, Improving User Experience, and Strengthening SEO Foundations
The Challenge
Vloxq, a CPQ (Configure, Price, Quote) platform, faced several challenges with their original website. Built from a template, it struggled to clearly communicate the platform’s value, resulting in low engagement and missed conversion opportunities.
- Confusing Messaging: The messaging was unclear, leaving users unsure about what Vloxq offered and how it could help them.
- Poor User Experience: The navigation was unintuitive, and the site’s design didn’t guide users through the key conversion steps.
- SEO Challenges: Despite being on Webflow, the site lacked a strong SEO foundation, limiting its visibility on search engines.
- Irrelevant Features: The inclusion of unnecessary features, such as Webflow's e-commerce functionality, added complexity without aligning with Vloxq’s core offerings.
These challenges left Vloxq struggling to engage its target audience and effectively convert visitors into leads.
Softwares
Services
Deliverables
Project Goals & Objectives
Our goal was to overhaul the website to better serve Vloxq’s business objectives by focusing on four key areas:
- Simplify Messaging: Clarify the product’s value proposition and make it easier for users to understand what Vloxq offers.
- Improve User Experience: Create a more intuitive, streamlined user journey that would guide visitors through the website and increase engagement.
- Strengthen SEO Foundation: Optimize the site’s technical SEO to improve visibility and drive more qualified traffic from search engines.
- Enhance Design & Branding: Modernize the design to better reflect Vloxq's brand and improve user interaction.
Redesign & User Experience Improvement
The redesigned website focused on improving usability, simplifying messaging, and enhancing the overall user experience.
- Clearer Messaging: By refining the messaging, we made it easy for visitors to understand Vloxq’s value within seconds of landing on the site.
- Streamlined Navigation: The website’s layout was restructured to ensure a smooth flow of information, making it easier for users to find what they were looking for.
- Modernized Design: We updated the visual design to align with Vloxq's brand, creating a cohesive, professional look that engaged visitors from the first glance.
Client Feedback:
"The new design and messaging helped us clarify the product offering and connect better with potential clients. We’ve received positive feedback during calls, and users are engaging more with the website."
— Wilma Eriksson, CEO, Vloxq
Webflow Development & Localization
We optimized the Webflow structure to accommodate the new design and content while ensuring flexibility for future growth:
- Responsive & Scalable: We ensured the website was mobile-friendly and fully responsive, providing a consistent experience across all devices.
- Localization: The site was localized to serve both Swedish and English-speaking audiences, increasing Vloxq’s international reach.
Technical SEO
One of the main challenges was ensuring that the site was technically sound for SEO. We addressed several issues to improve its performance on search engines:
- Semantic HTML: We applied proper HTML tags to ensure content clarity for both search engines and users.
- Clean DOM: We optimized the structure to avoid unnecessary clutter, improving crawlability and indexability.
- On-Page SEO: We optimized key SEO elements like page titles, meta descriptions, and header tags to improve rankings.
- Schema Markup: We added schema markup to improve the understanding of the content and boost the potential for rich snippets.
- Mobile Optimization: The site was optimized for mobile-first indexing, ensuring it met search engine requirements for mobile performance.
SEO Monitoring & Insights:
We integrated Google Analytics and Google Search Console for ongoing performance tracking and implemented Microsoft Clarity to gather insights through heatmaps and session recordings. The early results show an average of 1.4 minutes dwell time and 30.22% scroll depth, indicating stronger user engagement.
Feedback from the Client
Wilma Eriksson
I've been involved in many website projects, and none of them have ever launched on time. Not even close. But this time, it was launched exactly on the date we initially agreed upon. Despite it being our first collaboration, they took full responsibility for project management —and all the necessary follow-ups, ensuring that we delivered content on time so they could succeed. I'm almost never speechless, but I'd be lying if I said I wasn't this time. Needless to say, I wholeheartedly recommend working with the team at Tilipman Digital!
The Outcome
The redesigned website has set Vloxq up for long-term success by addressing the core issues and positioning the platform for better engagement, higher search visibility, and scalability.
- Clearer Messaging: Visitors now immediately understand Vloxq's value, leading to better engagement during calls and improved user interaction.
- Improved UX: The new design and structure have made navigation easier, resulting in 1.4 minutes of dwell time and 30.22% scroll depth, showing more in-depth user engagement.
- SEO Foundation: The site’s optimized SEO infrastructure is laying the groundwork for future visibility in search engine rankings.
- Scalability: The flexible Webflow CMS and mobile optimization ensure the website can grow alongside Vloxq’s expanding needs.
Summary of Changes Made:
- Clearer Messaging: Simplified product messaging to improve clarity and engagement.
- Improved Design: Modernized, user-friendly layout to enhance navigation and interaction.
- SEO Foundation: Optimized technical SEO for better search engine visibility.
- Mobile Optimization: Fully responsive design for improved mobile performance.
- Actionable Insights: Integration of Microsoft Clarity for user behavior insights.
Special Thanks to Daniel the Simplifier
The simplified messaging was crafted with the help of Daniel the Simplifier, whose expertise in simplifying complex ideas allowed us to communicate Vloxq’s value clearly and effectively.