Avarra AI
Avarra.ai: Website Revamp That Drove 10 Qualified Leads per Day
From Confusion to Conversion
Avarra is an enterprise-focused AI platform that lets sales reps train in simulated, avatar-led conversations, mirroring real customer interactions. With powerful feedback and coaching tools, it shortens onboarding and sharpens performance.
They approached us because their website wasn’t pulling its weight. Despite a strong product, they were struggling to convey their value to enterprise buyers. Stakeholders mentioned that prospects often misunderstood what the platform actually did even after visiting the homepage.
The tech was there, but the story wasn’t. The messaging leaned too heavily on metaphor, visuals lacked context, and the structure made it hard for visitors to grasp what Avarra actually offered.
In short, the website undersold the product’s potential and made users work too hard to see its value.
Key pain points:
- Vague hero message that relied on metaphor and failed to clearly state what the platform does
- Unstructured layout that made the value proposition unclear
- Avatars without context, reducing their effectiveness
- Sparse CTAs, lacking supporting copy
- Outdated visual language that didn’t match an enterprise-grade solution
We saw an opportunity to elevate Avarra’s digital presence to match the strength of their platform. That opportunity began with a live strategy session, where we explored the product in detail and mapped out a plan of action ahead of their upcoming industry conference.
Softwares
Services
Deliverables
Repositioning for Impact: A Strategy Built on Clarity and Outcomes
We helped Avarra reposition less as a feature-heavy sales tool, but as a complete AI-powered simulation platform that drives measurable sales performance. The goal: clarity, confidence, and conversion.
Our approach included:
- Messaging strategy – Build around one clear message: Avarra helps reps become productive in weeks instead of quarters
- Copywriting overhaul – Focus on business outcomes, use simple language, and reduce buzzwords
- Visual proof – Use real UI, avatars, and dashboards in context to show how the platform works
- Segmented value props – Break up content into clearly defined sections for faster scanning and stronger relevance
- Funnel-oriented UX – Structure the site to guide the visitor through understanding, trust, and demo conversion
Rebuilt to Accelerate Sales and Increase Demos
Avarra’s new website wasn’t just a facelift, but a full strategic rebuild designed to shorten the sales cycle and drive more demo requests. Every section was crafted to reduce friction, clearly explain the product, and guide visitors toward conversion.
UX/UI Enhancements That Drive Results:
- Direct, outcome-led hero headline – Swapped vague language for a clear message: "AI sales simulation platform to make reps productive in weeks instead of quarters."
- Modular value sections – Highlighted onboarding speed, training consistency, and coaching efficiency, each backed by visuals.
- Live product context – Showcased AI avatars inside realistic Zoom-like UIs and dashboards for instant clarity.
- Strategic avatar placement – Used avatars in believable training scenarios to boost relevance and trust.
- Conversion-focused CTAs – Placed demo CTAs with supporting microcopy at scroll breakpoints for better engagement.
- Sales-flow narrative – Structured each page to follow the buyer journey: pain → solution → proof → action.
- Enterprise-ready visuals – Modern, clean design system with real UI patterns to build immediate credibility.
Scalable, SEO-Friendly Webflow Build:
- Built in Webflow using modular sections for fast iteration
- CMS-enabled content hubs for use cases, testimonials, and blog updates
- Optimized SEO: structured metadata, semantic HTML, and accessible markup
- Lightweight animations and compressed assets for fast load times
- Fully responsive and performance-optimized across all devices
- Internal training and documentation provided for ongoing content updates
- Internal documentation and guidance provided to ensure the Avarra team can maintain and update content seamlessly over time
- Google Search Console and Microsoft Clarity integrations to track site performance and user behavior over time
Results
While analytics are still being collected, early qualitative feedback has been strong:
- Sales team reports less friction explaining the platform on calls
- Increased demo requests from homepage and dedicated demo page
- Stakeholders feel the brand finally "looks the part"
- Clearer positioning in investor and partnership decks, thanks to tighter site messaging
More importantly, the new site allows Avarra to confidently sell into enterprise accounts with a web presence that reflects the value of the product.
In terms of performance, traffic increased to around 70 daily visits post-launch. During the conference debut, inbound demo leads surged to 15–20 per day and later stabilized at an average of 10 qualified leads daily.
What This Project Shows
This project proves that great products still need great storytelling. The technology was always impressive—but now, the website does the work of showing why it matters.
We did more than make it look better, we made it easier to understand, easier to trust, and easier to act on.
And if you want more examples of effective AI website design, check out the article on 32 Best AI Website Examples.
Feedback from the Client