Cryptoworth

Cryptoworth: SEO & Webflow Migration That Boosted Visibility

Cryptoworth Homepage Visibility
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Web3

A Revamp That Needed an SEO Backbone

Cryptoworth is a crypto accounting software platform trusted by enterprise clients for managing digital asset finances. Despite a robust product offering, their previous website was underperforming and actively damaging their reputation:

  • Prospects perceived Cryptoworth as inferior to competitors because the old site failed to communicate its value effectively.
  • This perception hurt conversions and limited their ability to stand out in a competitive market.

To address this, Cryptoworth:

  • Invested in a full website redesign to reposition the brand and close the perception gap.
  • Launched a visually polished site that presented the platform as a serious player in the crypto accounting space.

But a deeper challenge remained:

  • Cryptoworth’s SEO and organic visibility lagged behind competitors, meaning most prospects discovered them late in the decision-making process.
  • This forced the team to offer more aggressive deals to win over educated buyers, ultimately shrinking their profit margins.

Recognizing these risks, Ariel, CMO at Cryptoworth, approached Tilipman Digital to:

  • Strengthen their technical SEO foundation
  • Eliminate keyword cannibalization between bottom-of-funnel pages
  • Ensure the new site migration preserved traffic and search rankings
  • Conduct in-depth keyword research to identify and prioritize 10+ bottom-of-funnel topics
  • Organize these topics into structured clusters and improve internal linking
  • Optimize the homepage for better clarity, relevance, and search visibility
  • Find a long-term SEO partner that can help them achieve measurable results
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Softwares

Webflow
Screaming Frog
Semrush

Services

SEO
Webflow Development

Deliverables

Technical SEO
On Page SEO
Content Plan
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Key Challenges

  • Technical SEO health score stuck at 78, below industry benchmarks
  • Over 400 critical SEO-blocking errors hindering crawlability and indexing
  • Risk of significant traffic loss from the Webflow redesign and migration
  • Content cannibalization across 300+ pages confusing search engines
  • Poor keyword rankings for high-value crypto finance terms
  • Webflow site built in a separate project, creating risks during migration
  • Old project cluttered with unnecessary HTML structure, components, styles, and interactions
  • Need to preserve SEO equity while integrating the redesigned site
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From Redesign Risks to Search Resilience

When Cryptoworth decided to revamp their website, the design vendors built the new site in a separate Webflow project. While this approach offered flexibility during development, it introduced a critical risk: migrating the new design without losing traffic or causing a significant SEO setback.

Without a carefully planned migration strategy, the launch could have:

  • Broken existing URLs and damaged SEO equity.
  • Disrupted search rankings and led to a drop in organic visibility.
  • Erased years of SEO progress due to duplicate projects and inconsistent technical setups.

To avoid these pitfalls, Cryptoworth partnered with Tilipman Digital to develop a tailored migration and SEO strategy that would preserve their search performance and lay the groundwork for future growth.

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Our Solution

We implemented a multi-layered approach to address Cryptoworth’s challenges and ensure a seamless transition to their new site:

Flawless Webflow-to-Webflow Migration

  • Deleted all existing HTML structure from the original Webflow project to eliminate clutter and potential conflicts.
  • Removed all components, styles, and Webflow interactions from the old project to create a clean foundation.
  • Migrated the new project’s HTML and content into the original Webflow project to preserve SEO equity and avoid URL disruptions.
  • Maintained URL structures and set up 301 redirects to ensure existing backlinks and search authority were fully retained.
  • Preserved critical SEO elements such as metadata, structured data, and canonical tags.
  • Conducted a pre-launch SEO audit and technical fixes to catch any issues before going live.

Technical SEO Overhaul

  • Boosted the site health score from 78 → 95%, surpassing industry benchmarks.
  • Resolved over 440 critical errors and thousands of warnings in Google Search Console.
  • Optimized sitemaps, hreflang tags, and robots.txt for improved crawlability and indexing efficiency.

Content Strategy & Cannibalization Fixes

  • Audited and optimized 300+ pages for meta titles, descriptions, and H1 tags.
  • Removed keyword cannibalization between bottom-of-funnel pages to improve clarity and targeting for high-value keywords.
  • Developed 9 new BoFu landing pages targeting crypto accounting terms like:
    • Crypto accounting software
    • Crypto audit
    • Cost basis calculator

This comprehensive approach allowed Cryptoworth to launch their redesigned site without losing traffic or rankings—turning a potential SEO risk into a growth opportunity.

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Measurable Results

  • Site Health Score: Improved from 78 → 95%, exceeding the industry benchmark of 92%.
  • Critical SEO Errors: Reduced from 440 → 0, clearing all technical roadblocks for indexing.
  • Traffic Preservation: Successfully migrated redesigned site with zero SEO impact during relaunch.
  • Keyword Visibility: Strengthened targeting on high-value keywords after removing cannibalization between bottom-of-funnel pages.
  • User Experience: The new site loads faster and aligns technically with SEO best practices, supporting long-term growth.
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Feedback from the Client

Ariel Eiberman

Ariel Eiberman

CMO @Cryptoworth

We needed to migrate our redesigned Webflow site without losing SEO gains—and Tilipman Digital nailed it. From boosting our technical health to 95% to content strategy, they’ve been phenomenal.  From now on, they’re my only SEO agency recommendation.

Why This Matters & Strategic Impact

Redesigning a website carries hidden risks. For SaaS and crypto accounting platforms like Cryptoworth, maintaining organic visibility isn’t optional—it’s what keeps them competitive. A poorly executed migration could have erased years of SEO progress and pushed the brand further behind its competitors.

By applying technical SEO expertise and executing a seamless migration, Tilipman Digital ensured Cryptoworth’s new site didn’t just look polished—it performed flawlessly.

Now, with a stronger technical foundation, Cryptoworth is positioned to:

  • Scale organic visibility and attract more qualified traffic.
  • Launch top-of-funnel content and link-building campaigns to broaden reach.
  • Sustain long-term SEO success through ongoing monitoring and strategic guidance.

This project turned a high-risk migration into a springboard for growth.

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